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IWC Wristwatch And a Real Man
- By tanmus willson
- Published 24 January 2011
- Advertising
- Unrated
Why are IWC wristwatches so popular among male customers nowadays? From my point of view, the reason lies in the fact that one should learn to read the essence of IWC wristwatches before he is able to read a real man. IWC wristwatch tells you a real man’s rigor and carefulness. I may quote a true story to brace this point for I, along with most of you, have suffered enough from big tales in this information-filled society and would rather believe that facts speak louder than words. The true story goes that a young man from Dalian had his IWC wristwatch deformed due to the forceful clash in a traffic accident. Since the IWC wristwatch was an antique full of sentimental values left by his grandpa seventy years ago, the young man sent it back to IWC company for repairing. To his great surprise, the result came out that one of the top technicians spent a whole month specially taking care of the deformed watch and finally gave it a totally new look, and after all, free of charge. This true story sounds simple but goes a long way in reflecting IWC’s rigorous attitudes towards its quality, service and credit, which is in line with a real man’s careful attitudes towards family, career and love.