Technology advancement especially in the internet platform, and led to various avenues opening. Today, internet is not only being used as a podium for interaction, but also for knowledge sharing. Therefore, it won't come as a surprise, that methods like Social Media Optimization (SMO) has become quite popular for improving site ranking and visibility.

Many Search Engine Marketing firms has started employing SMO techniques for online site promotion for their clients. The process involves thorough planning and strategy formation. These techniques can be well applied for generating publicity for communities and websites. As number of internet surfers has increased drastically, which act as a boost for applying methods like social media optimization.

Social book marking, blogging and video & photo sharing are some of the popular techniques for Social media optimization. Out of these factors SMO highly stresses on Book Marking & tagging as the best option for any site.

Following are some of the points which will help you divert traffic to your site through social bookmarking:

• Catchy Headlines – Heading of each section play a vital role. If they are not clear or uninteresting, then surfers will not be interested in reading your articles. So, make your titles catchy and interesting.
• Article Description – Description given for articles need to be interesting and detailed. Every article must have a summary, as it gives a better picture about your article to the user.
• Attractive First Paragraph – The first paragraph of every article needs to be catchy. As its the first thing, that a reader will go through.
• Good Content – Content of every article should be interesting and of good quality. Since, amazing content will help gain trust and respect of the reader, which in turn will hook them to your sites.
• Bookmarking Button – Its important to include bookmarking buttons at the end of your articles. These bookmarks help readers to mark them for future reference.
• Appropriate Categories – Publish your articles in appropriate categories so that users can easily find them.

All the above mentioned factors will help add visitors to your sites and boost your sales. digg.com, stumbleupon.com and reddit.om are some of the social bookmarking examples. These bookmarking tools help drive targeted traffic to your site.