Many people falsely believe that their SEO initiatives will be undermined because they are not investing in a PPC campaign. This article shows how PPC(Pay per Click) and SEO(Search Engine Optimization) are mutually beneficial.

How is Pay Per Click advantageous to SEO? Drawing upon the history of PPC data provides a excellent database for the keywords. It serves as an extremely useful keyword bank for SEO professionals . Indeed, indeed PPC data yields research treasures on keyword. Moreover, PPC facilitates the testing the keywords. SEO professionals need to gage the response to their work, whether visitors are willing to spend time and energy on their client's site or not, so PPC is extremely helpful in the process.

While PPC greatly helps in the identification of important keywords, the search engine might like the creative advertisement but not the site when it comes to ranking. So it becomes necessary to demarcate PPC and SEO. Though the search engines have different algorithms for paid search and natural search, PPC helps SEO to a greater extent, by increasing the number of links.

Wondering how search engine optimization helps PPC? The answer lies in the quality score generated by search engines, which adjudges the relevance of an ad text to a particular keyword. The quality score is based on the quality of the landing page, the history of the site, its content and other relevant factors. Since the quality of the landing page, the history and content of the site are all greatly determined by the search engine optimization efforts undertaken, SEO is beneficial to PPC advertising model, albeit not directly.

While in a comparison SEO may rank higher in sustainability and PPC in terms of profitability, best results are achieved when they are used together.