If you have a website, no matter it is a commercial, personal, or moneymaking one, you are in a tight competition, because there is a sense of one must win over the other! This is a different thing, if you don't let others to view your website or if your website is password protected, then you are not a part of that competition.

There are many SEO experts who ignore the importance of Alexa rank, because of it's inaccuracy and inconsistency, since the rank is being created by toolbar , not by actual visits. According them, it is useless and it bear any significance in SEO. Somehow, this is true, as Alexa rank does not significant contribution in SEO, however, it does have some advantages too.

Alexa rank can be help for those people who are trying their hands in the trend of online presence. For these new website runners popularity is a much needed factor. In such cases, an Alexa rank is very useful. Remember, popularity is not only determined by Google Pagerank, but also by Alexa rank. Higher Alexa rank also increases a website's value. Alexa rank refers to traffic. In certain cases, if a website is getting higher traffic, it may refer that it may have higher Alexa rank.

There are many websites that have higher Google PR, but don't have great traffic. And such kind of status is not good the owner if he or she is planning to make money through his site. Thus, a website with good PR must also have a good Alexa rank in order to keep a balance of the status. Therefore, monitoring your site's Google Pagerank as well as Alexa rank is very essential to determine the improvement of your website.