Before redesigning or developing a website for your small business, you would also be interested in other related things like:
•    What is the website working on at present?
•    What is the main purpose of the website?
•    How well is the website able to achieve its goals?
Now, how does an owner find out these things? You’ll come across various website statistics programs that provides this information both for free and paid options. Here are some of the few things that you must know:
•    Skill to prohibit certain computers from registering as traffic to your website
•    Ensure to get more than just a hit counter for your website

Suppose your website is designed to sell product. Following are some of the statistics that you must know:
•    Number of times product pages are opened as compared to the landing page.
•    Number of times items are sold when someone lands on a product page.
•    The pages that are opened the most and the least times
•    The page from where the people leave the site.
•    Best keyword conversion of the website.
•    Geographical areas that produce maximum sales conversion
•    The marketing technique that help in generating best sales conversion

If your website is based to produce leads then, you must ask the above questions with respect to lead generation. But, if your website has been designed to provide information to users then, do ask these questions:

•    Number of pageloads per visitor for your website
•    The webpage that people most frequently leave from and why?
•    The relevant keywords that help users help find your website
•    Most & least popular pages of your website
•    The most common page that attracts most users
 
Remember, it will take to gather all the relevant information about a website’s performance. Once, you have gathered all the useful information for your website, the process of testing begins to find what works and what does not work. One of the best ways to improve your website’s performance is to get ideas from an already successful website.