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Making Radio Advertising Effective
- By Mark s Eckenrode
- Published 3 March 2009
- Advertising
- Unrated
We don't know that radio can serve to be the right medium for marketing a business. There are many businesses of gaining more profit and others suffering badly with advertising.
Do you market to consumer? Radio is a renowned medium as it reaches the local masses. If you want to spread your message to a larger group, then radio is the best source. If your product and service fits the format of radio station, it will do wonders to your business.
Do you have an idea of your target audiences. The sales reports will tell you the ways their radio station is skewed. You can get better information about age, sex, income and educational levels of listeners and the time of the day they listen to the radio.
Always ask your clients about the radio station they usually listen to and at what time of the day. You might come to know that your audience actually listens to a smaller station or it might listen to different stations at different time. This will save your money on advertising.
While surveying your clients, ask them about top 3 stations they prefer. People usually listen to one station more than the other. Therefore, you best
deal could be in pursuing the second station.
Study if your offering fit the format? If you run an adult video store, than the station might raise an objection because the advertisement can offend listeners. If your product is complex, then radio is not the right medium.
Don't approach smaller radio stations just because they have cheaper spots. It is better not to purchase evening and weekend airtime hours, when your audience prefers to listen to radio while driving in morning. These slots are expensive, but audience actually listen them.
Making a Radio Ad
Do you market to consumer? Radio is a renowned medium as it reaches the local masses. If you want to spread your message to a larger group, then radio is the best source. If your product and service fits the format of radio station, it will do wonders to your business.
Do you have an idea of your target audiences. The sales reports will tell you the ways their radio station is skewed. You can get better information about age, sex, income and educational levels of listeners and the time of the day they listen to the radio.
Always ask your clients about the radio station they usually listen to and at what time of the day. You might come to know that your audience actually listens to a smaller station or it might listen to different stations at different time. This will save your money on advertising.
While surveying your clients, ask them about top 3 stations they prefer. People usually listen to one station more than the other. Therefore, you best
Study if your offering fit the format? If you run an adult video store, than the station might raise an objection because the advertisement can offend listeners. If your product is complex, then radio is not the right medium.
Don't approach smaller radio stations just because they have cheaper spots. It is better not to purchase evening and weekend airtime hours, when your audience prefers to listen to radio while driving in morning. These slots are expensive, but audience actually listen them.
Making a Radio Ad
- Evoke emotions through ad and also add some humor element.
- Make the ad more interactive.
- Cut through the noise and make the ad more attention seeking.
- Different radio stations have different formats like country, soft, jazz. Be sure to make an ad that fits the format.
- Try to come out with an audio slogan or a jingle.
- Ask about promotional packages while talking about the radio ad deal.
- Try to watch the exact schedule on which your ad is being run. At times, radio station don't run the ad.
- Look out for a professional ad voice. Don't consider your voice to be the best and sweetest for voice over.
