"While the laughter of joy is in full harmony with our deeper life, the laughter of amusement should be kept apart from it. The danger is too great of thus learning to look at solemn things in a spirit of mockery, and to seek in them opportunities for exercising wit."- Lewis Carroll

“Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.”- Wilson Bryan Key quotes

It is hard to believe that a man is telling the truth when you know that you would lie if you were in his place. -Henry Louis Mencken, A Little Book in C Major, 1916

Just have a look at all these quotes. The first two are about public relations and the last one is about honesty. Can you spot any similarity or something that connects both these topics? Public relation and honesty are two different folds of a coin but still hold a similarity. Honesty plays a very important role if you want to create a perfect public relation with your audience! My point is that what ever you do. At least make sure that the practices are open and honest?

If you will make the audience suspicious about your activities by not showing honesty to them then they will start losing faith in you. They will think that your company is not credible at all. That is why honesty and Public relations go side by side. But that does not mean that you will tell them every thing in a honest manner and tell them your secrets as well as confidential information! That would be foooolish! I know that it is difficult to be honest and tell the truth but sometimes it becomes extremely important to be honest!