Public relation is one of the basic steps towards research. Nowadays, PR companies invest a lot of money in their craft. The main aim of PR services is to convey to their audience the message what they want them to hear. To support an organization's business and marketing objective it is important to have good public relations. In simple words, public relations planning should be strategic.

But, can PR professionals be honest as well? Although the statement seem to be far fetched and may put the PR people out of job. It may also make the consumers feel exposed and uncomfortable. The audience of PR may feel dubious about the credibility of the speaker. Because most of the people want to listen good things and live in the fantasy that PR can create. As compared to the exact truth of what is really going on.

How about the pain that most PR personnel incur that goes with the truth? Frankly, it is extremely low. But is this feeling good. Although many PR would say that feeling no pain is definitely desirable.

In 2007, top four giants of the PR industry went into a debate over whether honesty is always the best policy in public relations. The outcome of the debate was that the public relations industry doesn't have a duty to tell the truth. One of the main reasons behind this verdict was the fear of the truth, which is made unconsciously by many individuals daily. At the end of the day there is no PR that will make that feel or appear OK.