Classified Ads is considered to be one of the most overlooked tools by many businesses. Experts believe that this simple yet inexpensive marketing tool is excellent to test and add to your company's marketing plan. It is much more than basic printed ads.

Offering a free report is one of the best ways to use classified ads as a primary promotional tool. If you don't want to use the conventional methods of advertising then classified ads is one such method. This marketing tool will not only allow your ad stand out but also attract the attention of the potential clients.

Let's take for example, you need a plumber to fix up a few things around your house. While reading your daily newspaper you come across two classified ads related to your search. The first ad is pretty basic and the second ad has a catchy tagline as well as offer free report via a website. You may keep the information of the first ad as you need to call someone immediately. However, you'll feel the second ad to be more beneficial as it offer more information related to your queries. Moreover, by the time you've read the entire report, it is possible that you may call them up because the report help them know more about the topic and saved you from making a mistake and hiring the guy that isn't as good or honest with their customers.

These points just show how powerful a classified ad can be? In other words, they are simple and easy little ads. It is one of the cost effective method to promote a business process and a list of prospects. However, before placing your ads make sure to check with some of the smaller local publications. Don't think that classified ads are displayed in local newspaper, you can even post them online. Just look for classified ads in a search engine and you'll come up with a few ideas. To target a specific market look for directories that are local to your area.