Usually the small business owners don't do enough follow up. It happens because of lack of time or they don't know what to write to their customers? Indicating that you are not keeping in touch with your customers prospects on a regular basis thereby loosing out on your sales and also giving a chance to others to lure away your contacts.

To successful in business one must rule the hearts and minds of the customers so that you are the first one they approach when they plan to buy a product.

You need to be at the forefront of their minds, on the top of the morning post and in the inbox on their computer, and basically in their face - so that they'll think of you first when they need to buy your particular product.

Its an idiosyncrasy of our mental hardwiring, that we ascribe people and companies traits (in our own minds) We have to do this in order to process all the information that comes to us on a daily basis. Otherwise we literally couldn't process the world around us in time for us to function regularly, our brains need to create some shortcuts, so that once we've evaluated someone or something and decided what it means to us, we stick to our opinions on the subject.

Some companies take advantage of this and even create ownership of particular words in our heads, I'm thinking of Volvo and the word "safety" for example, or Kate Moss and the word "edgy" You could argue that President Obama owns the word "hope" you get my point?

The market share depends - on you, your personality, your creativity, your type of business, the amount of money available to you and even maybe your technological knowledge.

To keep your sales up you need to maintain your customers. For this you ought to protect your customers from being swayed away by your competitors.

A set of questions need to be answered -

• What can you do to generate that kind of loyalty?
• What can you give, send, share or create?CUSTOMERS GONE MEANS BUSINESS GONE!