Text message marketing is rapidly growing as the most powerful advertising channel for businesses of all types. Interacting with prospective and existing customers via their cellular device is cheap, personal, immediate, well-received and shows results.

Hand held cellular devices are the most direct way to engage your customer example if a pizza shop owner messages to his regular customers, announcing the offer; BUY ONE GET ONE FREE at 5 o'clock on a Wednesday afternoon. Dozens of people show up with their text coupon. Likewise HVAC company that sends a text at the onset of summers announcing service and equipment specials. Disney theme parks are one of the latest companies to adopt text message advertising announcing the latest updates.

More than 80% of the U.S. Population always carries a cellular device with them . The number of people accessing the web from their hand held device is overwhelming. The report "Future of the Internet III" by The Pew Internet & American Life Project gives the most relevant prediction regarding business, that by 2020, there will be 20 billion cell phones in the world - and they will be the primary method through which people access the Internet and communicate.

In the ever expanding world of advertising radio and TV have lost their advertising effectiveness, and print mediums are even worse. Text message marketing is all the rage these days . Tt shows instant results which advertisers want. It engages your prospect and talk with them at the time they are ready to buy.